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B2B marketers have always been in the business of “content marketing“ with white papers, case studies, webinars, demos, free consultations, ebooks and the like. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a [...]
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The book, “Groundswell: Winning in a World Transformed by Social Technologies” by Forrester’s Charlene Li and Josh Bernoff offered companies a much-needed framework for companies to understand social technologies and consumer behaviors. It also introduced the now popular four-step process for developing a social media strategy.
A lot has changed since we first interviewed Charlene Li [...]
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I decided to do a little liveblogging at the MarketingProfs B2B Forum and picked this session: Why email CRM and social media have become the tools of modern B2B marketing where a case study was presented by Genworth Financial.
Joel Book from Exact Target introduced the case study: Creating brand advocates is as important as [...]
Facebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to [...]
Your web site looks good. You ve given it all the things you ve been told it needs great titles H1-H3 tags meta tags good quality unique content and easy navigation. But you re still not getting the traffic you deserve. What should you do next …
Download the Windows Azure [...]
Switching to a new web host and transferring Blogger content to your newly established domain is not that difficult. You can simply export your Blogger posts and import them to the new publishing software you use in your new hosting environment WordPress for example . But not doing it correctly can lead to [...]
In the first part of this two-part article you created the complete list of equivalent URLs between your Blogger-hosted blog and your new domain. In this part we will continue with the rest of the steps we need to take to move the blog and you will learn how to dynamically add [...]
Whether or not you are a fan of Apple and its products you cannot deny the impact that the company has had in the realm of technology over the years. In fact you could say that Apple is a master at its trade with their huge success in marketing products such as [...]
In the never-ending quest to be at the top of the technological landscape Apple has taken an extra step toward possibly entering the search market by acquiring Siri a company that creates personal assistant and search apps for the mobile world. The exact details of the acquisition are relatively vague but an [...]
To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if you do a little guess work and leverage their keyword research or keyword suggest tools. For example, the suggest-as-you-type features that all the [...]