I have to say that I am happy to see this partnership. I love google as much as the next guy, but they desperately need more competition. I would like to see the search engine advertising industry become much more competitive. By the way, Microhoo is what I saw being advertised online, not something I made up… 
It is a little cheesy if you ask me. I’ll be watching this partnership to see if it actually gains some momentum to challenge Google.